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QR Code® - The 21st Century Decoder Ring?

The eagerness with which some marketers and their disciples have embraced QR codes® reminds me of the 1950s fascination with decoder rings. Remember the scene in "A Christmas Story" when Ralphie finally receives his ring and anxiously decodes the secret message only to be disappointed to read, "Be sure to drink your Ovaltine"? In a similar way, smartphone users download QR code reader apps, snap images, answer personal questions, and marvel at the information deciphered ... or not.

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